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Session VI
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Session I


9:30 a.m.-10:45 a.m.

Session II


11:00 a.m.-12:15 a.m.

Session III


2:00 p.m.-3:15 p.m.

Session IV


9:30 a.m.-10:45 a.m.

Session V


11:00 a.m.-12:15 a.m.

Session VI


2:00 p.m.-3:15 p.m.



Ballroom A

2:00 p.m.-3:15 p.m.

Hands-on EMCP Workshop

In addition to the Global Business Associate Degree program, Waukesha County Technical College (WCTC) offers trade-related workshops for local businesses. For over 25 years WCTC has been known for quality business programming related to international trade topics. Export compliance is a real challenge for US companies of all sizes and industries. A recent successful workshop was designed to help exporters develop a detailed and easy-to-use Export Management Compliance Program (EMCP) and manual, following the guidelines of the Bureau of Industry and Security (BIS). Regulations discussed include the Export Administration Regulations (EAR), the International Traffic in Arms Regulations (ITAR), the Foreign Trade Regulations (FTR), the Foreign Corrupt Practices Act (FCPA), and Free Trade Agreements. Come to this session to learn how the six-hour workshop is structured to help exporters take important steps toward being truly compliant!

Susan Dragotta

Global Business Instructor

Waukesha County Technical College

Susan Dragotta is the lead instructor for WCTC's Global Business program and a Certified CGBP Trainer. Her background includes 12 years with the Wisconsin Department of Commerce as the Export Development Manager for southeastern Wisconsin, working with local companies to expand their exports. Prior to joining Commerce she worked in the private sector in international sales, with a focus on Latin America. Dragotta is a Certified Global Business Professional (CGBP), a board member of the MMAC World Trade Association, and Treasurer of the Wisconsin District Export Council. She is also a member of the International Credit Executives group and the International Compliance Professionals Association.


Ballroom B

2:00 p.m.-3:15 p.m.

U.S. Government Export Assistance and Financing Resources

 This session brings together representatives from key U.S. government export promotion agencies to discuss the resources available to U.S. small and medium-sized enterprises that are interested in entering, growing, and succeeding in global markets for their export business and financing needs.  Participants will learn about: (1) U.S. government export assistance resources and programs; (2) U.S. Commerce Department’s Market Development Cooperator Program, a matching grant program that has helped to generate more than $9 billion in U.S. exports; (3) U.S. government agricultural and commodity export finance programs; (4) export finance programs for small business exporters; (5) how to mitigate the risk of non-payment or delayed-payment by foreign buyers; and (6) how to access and utilize U.S. government-backed trade finance solutions when commercial financing is not available for export sales

Linda Abbruzzese, CGBP, Senior International Trade Specialist, Office of Digital Initiatives, International Trade Administration, U.S. Department of Commerce


Jim Paul, Director, Boston U.S. Export Assistance Center, International Trade Administration, U.S. Department of Commerce


Chris Williams, Outreach Coordinator, Credit Programs, Foreign Agricultural Service, U.S. Department of Agriculture


Dennis R. Chrisbaum, Director, International Trade Finance, Office of International Trade, U.S. Small Business Administration


Gregory Smith, Regional Director, New York City Office, U.S. Export-Import Bank




Ballroom C

2:00 p.m.-3:15 p.m.

The African Pharmaceutical Market: A promising business opportunity

Africa is the second most populated continent in the world with a population of about 1.1 billion people. It is estimated that by 2020, the African pharmaceutical market will reach $45 billion. Currently, there is high demand for medical equipment and drugs used in the treatment of chronic and life threatening diseases such as asthma, COPD, diabetes, cancer, HIV-AIDS, malaria, and hypertension. In most African countries, the pharmaceutical manufacturing industry is non-existent making these countries rely primarily on foreign products. To fill the urgent need for healthcare products, several pharmaceutical manufacturers from India and China have teamed up with local government to commercialize legend and generic drugs. India pharmaceutical exports to Africa went from 8.4% in 2002 to 17.7% in 2011 and 15% of India $1 billion pharmaceutical export went to Kenya, Uganda, and Nigeria only. China‘s pharmaceutical export to Africa went from 2.0% in 2002 to 4.1% in 2011. Although more than 1500 pharmaceutical companies are registered in the United States, only few manufacturers do business with Africa. In 2011, United States export to sub-Saharan Africa was only $21.1 billion 2011 and involved primarily machinery, vehicles and parts, and non-crude oil. The lack of U.S. investment in Africa’s healthcare system originates from the fact that U.S. pharmaceutical manufacturers have little to no knowledge about the dynamics of doing business in Africa. This presentation will discuss the great business opportunity that Africa represents by presenting how to file for product registration with health authorities in African countries, promote sales with minimal cost for exporters, and find trustworthy partners.

Serge Afeli

Assist. Prof. of Pharmacology / CEO Afeli Pharma

Presbyterian College / AFELI PHARMA

Dr. Afeli is an assistant professor of pharmacology at Presbyterian College School of pharmacy. He is also the founder and CEO of AFELI PHARMACEUTICALS, a U.S.-based pharmaceutical export company that supplies U.S.-made healthcare products to emerging markets. He has experience in product registration with African local health authorities, product export, product advertising, and sales. He has established a strong business network with key leaders of the pharmaceutical distribution industry throughout Africa. Dr. Afeli has been involved in pharmaceutical research since 2009, first has a graduate student and then as a pharmacology professor at Presbyterian College School of Pharmacy. His work on potassium ion channels and beta-3 adrenergic receptors in human urinary bladder has demonstrated that these proteins could be promising drug targets for overactive bladder treatment. His work was presented at numerous national and international conferences and Dr. Afeli has published several scientific research articles. Dr. Afeli has been a member of NASBITE since 2013 and has received business training from the South Carolina Small Business Development Center. Dr. Afeli holds a B.S. degree in physical sciences from Kansas State University and a PhD in pharmaceutical sciences from the University of South Carolina. He is also fluent in French.


Ballroom D

2:00 p.m.-3:15 p.m.

Emerging- and Frontier Markets Seek Expatriates with Specialized Training: A Set of Training Modules

This 12-module program was designed to train undergraduate International Marketing course students as future emerging market (EM) and/or frontier market (FM) expatriates where demand far outstrips world supply. Modules included training in the conduct of country feasibility analyses as related business operations' environments within; and analysis of economic and business risks associated with each of: (1) Economic; (2) Governing Systems; (3) Political and Regulatory Analysis; (4) Cultural Analysis; (5) Economic and Marketing Infrastructures; (6) Competitive Landscape Analysis; and (7) Market Potential Index analysis. The pilot implementation gave 120 students (total enrollment in three sections of 40 enrollees each) exposure to 40 different EMs and FMs and to the decision processes of making: (a) market of entry selections; (b) market entry strategy decisions; and (c) development of an applicable marketing plan for the select country of entry to market a U.S. well-selling product, both for typical and creative uses. Student participants determined, or were assigned to use standardization (extension) or adaptation (localization) strategies for each of product, price, place and promotion strategies, as appropriate to country of entry. This 'Special Training' as line item on graduates' resumes has been proven to attract expatriating recruiters, and has incentivized some graduates to study for the NASBITE CGBP; the U.S. Custom’s Broker Exam, and ITA’s Foreign Commercial Service exam.

Ruth Taylor

Profess of Marketing

Texas State University, McCoy College of Business , Department of Marketing

Dr. Ruth Lesher Taylor, a 30-year veteran Professor of Marketing/International Marketing (IM) at Texas State University (San Marcos, Texas) has multiple interests and experiences, including, teaching IM; assisting in NASBITE's development of exam questions for the original CGBP exam; personal CGBP and CGBP Education certifications; creating/directing study abroad programs including Canada (1996) and China, Japan and Hong Kong (1986) based on her Professor Study Abroad program in China (1984) and her 18-month living abroad experience in Japan (1964 – mid-1965). Dr. Taylor's academic education includes: post-doc observations of IM classes at University of Texas (Austin); Bachelor ofEducation in Clothing and Textiles (University of Houston); Master of Education (Texas Christian University); and Ph.D. in Marketing (University of North Texas). A two-time Fulbright Teaching Specialist (Peru, 2006 & 2008), she also has travel, study, research and /or had living experience in 13 other countries. Current research interests include development of IM teaching materials and understanding marketing strategies utilized by indigenous peoples as hand weavers of textile products (thus far, studying those indigenous to Ecuador, Sweden, Peru; and to indigenous Navajo and peoples of Alaska). Her hobbies include: travel, hand weaving, gardening, cultural cooking and reading historical and cultural literature.



2:00 p.m.-3:15 p.m.

Connect. Collaborate. Succeed: The International Business Education Alliance (IBEA) is the new face of global education collaboration.

As an International Business instructor or professional, do you ever wish you could brainstorm ideas with others in the field? Do you have students asking how to further their learning in areas that your institution may not offer? Are you passionate about global trade and want a way to share your enthusiasm with others in the industry? The International Business Education Alliance (IBEA) is here free, newly formed collaborative designed to increase international business education, training, and employment opportunities by connecting community colleges, students, and companies. Beyond a static website experience, IBEA provides a private, engaged, conversational environment that strives to raise performance and certificate attainment while strengthening international business education and training. Funded by a California Workforce and Economic Development grant and the Doing What MATTERS for Jobs and Economy Initiative, IBEA seeks to achieve three key objectives: encourage program cross-promotion, eliminate skills gaps in the industry, and create community. Through an emphasis on program completion and success, each of these areas is fueled by an overarching commitment to improve student outcomes for CGBP certification and career placement in the international business sector. Come get an inside look at IBEA and discover the many benefits of membership for you, your institution, and your students.

Lynn Stewart

Director and Deputy Sector Navigator

International Trade Development-Orange County and California Community Colleges Chancellor's Office

Lynn Stewart has over 20 years of international trade experience and is the Director of the Orange County Center for International Trade Development (OC CITD) hosted at Rancho Santiago Community College District. She is also the current Deputy Sector Navigator (DSN) for Global Trade & Logistics for Orange County under the California Community College’s Chancellor’s Office Doing What Matters for Jobs and the Economy's program. In addition to internationalizing education programs and providing international trade assistance to small and medium sized businesses, Ms. Stewart has also been an instructor in the Global Business and Entrepreneurship Program at Santa Ana College since 2000. Prior to that, Ms. Stewart spent several years as director of international sales and marketing for an environmental company and has done business in over thirty countries. She has also had her own consulting firm where she assisted small companies in their international and domestic marketing endeavors. Ms. Stewart holds an MBA with a global business specialty and is also a NASBITE Certified Global Business Professional (CGBP).

Carrie Cornwall

Carrie Cornwall is the International Business Education Alliance (IBEA) Faculty Coordinator, based at Santa Ana College in California, and teaches marketing as an adjunct faculty member in its Department of Global Business and Entrepreneurship. Prior to this, Ms. Cornwall worked over a decade as a marketing and public relations director in the non-profit sector. She now devotes her passion to education and freelances when time allows. Her recent projects have included the development and implementation of marketing strategy in such diverse areas as real estate, charter high school education, and ventilation equipment manufactured and distributed by an international firm. Ms. Cornwall holds an M.A. in Integrated Marketing Communication.

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