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Session IV
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Session I


9:30 a.m.-10:45 a.m.

Session II


11:00 a.m.-12:15 a.m.

Session III


2:00 p.m.-3:15 p.m.

Session IV


9:30 a.m.-10:45 a.m.

Session V


11:00 a.m.-12:15 a.m.

Session VI


2:00 p.m.-3:15 p.m.



Ballroom A

9:30 a.m. - 10:45 a.m.

How to painlessly add trade practice components to international business courses.

From its founding, NASBITE has championed the cause of practical trade education. The number of colleges and universities around the country have embraced this as a way to better prepare their students for the career marketplace. Those of us who work in this arena understand that it is not always an easy thing to integrate this new body of knowledge within an academic framework. For the past eight years, our organization has been developing the trade education website During this time we have gone through countless revisions, enhancements, and expansion of the training material offered there. While initially conceived as an aid to the business community, we have been pleasantly surprised to see that many of our colleagues in academia also use it with their students. In this session, we will explain how this online training can be painlessly inserted within academic business courses. The site’s online and downloadable resources, tools, quizzes, examinations, handouts, and transcripts can complement business curricula. Instructors can download class and individual examination reports that are automatically prepared by the site's built-in software. Our hope is that more educator’s professionals will take advantage of these features to increase the practical trade components of their international business programs.

Bob Erwin

Senior International Business Consultant

University of Georgia SBDC International Trade Center

Bob Erwin is Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He has over 35 years of experience in the field of international trade. Prior to joining UGA he held numerous senior positions in government and industry, and has worked in over 35 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of NASBITE International, is a NASBITE Certified Global Business Professional, and a NASBITE Distinguished Fellow. He has presented at every NASBITE conference for more than a decade.

Dimitris Kloussiadis

Dimitris Kloussiadis is Senior international Business Consultant with the Georgia SBDC International Trade Center. He has over 28 years' experience in international business, in both the public and private sectors. While in the private sector, he established an extensive network of international distributors and dealers in the Middle East and North African markets. Earlier in his career he owned an import business which marketed European and Asian products to US architectural and construction firms, and to major US department stores. He holds a B.S. in Marketing from the University of Louisiana, and an M.B.A. in International Business from Georgia State University. He is also a Certified Global Business Professional.


Ballroom B

9:30 a.m. - 10:45 a.m.

Doing Business Internationally Program: Opportunities to Company and Student Understanding of Globalization and Business Opportunities

Whether we like it or not, we are in a Global market place which is ever changing and our businesses have to adjust accordingly. The session explores an innovative method of Global engagement for SMEs and Students new to international trade. It is through an “on the ground” foreign adventure in which SMEs and Students alike are provided with the knowledge, resources and opportunities in international trade in partnership with government, academia and industry. The SMEs are provided the tools to successfully begin exporting while the students shadow the SMEs and learn by doing. Twenty years ago the Small Business Technology & Development Center (SBTDC), NC State University College of Textiles (COT), North Carolina Department of Commerce (now EDPNC) and Wake Tech Community College (Wake Tech) partnered to establish an annual international experience for businesses and students known as the “Doing Business Internationally” Program (DBI). The DBI Program is based on the proposition, "To be successful, you must be in the market place,” Each year the Program has taken small and medium businesses (SME) new to international trade to a foreign destination to introduce them to international trade and to test the international market for their products and services. The DBI Program sets out four goals: introduce the SMEs to the destination’s culture, meet with international trade specialists, visit factories and speak with management, and participate in an international trade show. The seminar will describe and discuss with attendees the challenges and learning points of the program including; recruitment of 10 to 20 participants new to international trade, “in-country” logistics for one week, connecting with businesses abroad, arranging the itinerary and cultural events, and collaboration of multiple organizations, budgets and student requirements. Ten years ago we began selecting outstanding NCSU COT students to participate as Student Delegates in this existing DBI Program. The purpose is to not only allow the students to shadow the Business Delegates but, also, to introduce them to the various aspects of international trade by attending trade shows, visiting factories and meeting with trade officials. The program is not your typical “study abroad” course, but an international business learning experience that has been well received by potential employers.

Alex Viva

IBD Counselor and Adjunct Professor, SKEMA


Alex Viva, CGBP, EDFP has been actively engaged in global strategy for 30 years. His corporate experience directing businesses in the most strategic growth positions in the high technology, consumer, and durable goods industries includes worldwide marketing, sales and business development, international operations, and general management. He was a critical component in leading international exposure and growth in 4 start-up technology companies and as a turn-around executive for divisions of 2 Fortune-500 companies. Alex received his dual degree MBA/MED from IESE at the University of Navarra (Spain) considered a top 5 international B-school and an undergraduate degree from Pepperdine University. He is a Certified Global Business Professional (CGBP) and certified CGBP trainer as well as Economic Development Finance Professional (EDFP), board facilitator and business coach. Alex currently conducts seminars and lectures on all aspects of international business and counsels SMEs directly on international growth strategies for the SBTDC of the University of North Carolina System and is an Adjunct Professor of Global Entrepreneurship at SKEMA Business School USA campus in Raleigh, NC.

William Harazin

William D. Harazin is Counsel in the law firm of K&L Gates in its Raleigh Office and an Associate Professor in the College of Textiles at North Carolina State University in Raleigh, North Carolina. He practices in the areas of Business, Corporate and International Law providing legal services to businesses, large and small. He teaches Law and International courses in the College of Textiles. His international involvement includes being a member of the North Carolina District Export Council, the former Chairman of the Board for the World Trade Center North Carolina and past President of the North Carolina World Trade Association. He regularly travels to foreign countries for business and as Delegation Leader for the annual NCSU College of Textiles Doing Business Internationally Program. He was the Delegation Leader of the Inaugural NCBA Attorney Exchange to Taiwan in 2006 and has participated as a Delegate on subsequent Exchanges. In addition, he is a past Chairman of the International Law and Practice Section of the North Carolina Bar Association, the 2009 Recipient of the NCBA’s International Law & Practice Section John J. Dortch International Service Award and a 2006 member of the US Foreign Service Selection Board. He is a law graduate of Southern Illinois University School of Law and a graduate of Illinois State University.

Dr. Mike Seibert

Dr. Mike Seibert specializes in strategic management and organization development for mid-sized businesses. He is the center’s lead practitioner in this field with extensive experience in export strategy formulation and implementation.


Ballroom C

9:30 a.m. - 10:45 a.m.

TPP_2030: How the enforcement of the agreement would shape the U.S.-China trade relations in the next decades

Given the challenges that the U.S. companies are facing in the next decades regarding to their exports abroad, and the strategical relevance that the Asia Pacific Area represents to the U.S. national interests. There is a need to address the potential implications that the enforcement to law of a Multilateral Free Trade Agreement, such as The Trans Pacific Partnership, could pose in the region, and its potential impact in the commercial relations between the U.S. and China. This presentation is seeking to show potential scenarios that describe the behavior of trade flows between the U.S. and China will follow, considering the previous assumption and with not visible changes in their bilateral trade policies. Therefore, it is a construction of three scenarios that envision the region in 2030 in terms of trade flows, and a measurement of the effectiveness in the policies that would shape these scenarios, using interrupted time series.

Raul Santiago

B.A. cc (Public Accounting)

Santiago Consultants

Raul Santiago is and independent consultant in risk and credit management who has been working in the financial industry since 1996 collaborating with transnational institutions in the fields of credit, investment, risk management, and quality assurance. Since 2011 he has been conducting independent research focuses in the relation between credit market conditions, and the Small Businesse's EBITDA in the State of California. Currently his working in an indepenedent research project that is exploring the challenges that the U.S. Small Businesses are facing in the international trade arena, and the opportunities in trade that the Asia Pacific region offers as a market for their exports. He has a bachelor degree in Banking and Finance and a specialization in Data Mining. He has been attedning coursework, certifications, and executive education in the fields of finance, economy, policy, international trade, and cyber-security at UCLA, Harvard University, and MIT. He is currently enrolled at Harvard University Extension School and persuing a certificate in international security.


Ballroom D

9:30 a.m. - 10:45 a.m.

Understanding Incoterms

Developed by the International Chamber of Commerce to bring uniformity to international sales contract terms, Incoterms® are used worldwide in millions of transactions every year. While many of those in global business use rules like Ex Works and FOB on a regular basis, most are not fully aware of the fundamental differences between the rules. Learn to decode the secret language of Incoterms® rules as we delve into the nooks and crannies of this topic. During this presentation, we will explore the deeper meaning behind the 11 Incoterms® rules from both the seller and the buyer’s perspective, including how and why the rules are grouped, the risks and obligations they assign to each party, the various advantages and disadvantages of using one rule over another, which rules require insurance, what you should do if insurance is not required, as well as the language you should use to properly incorporate an Incoterms® rule into a sales contract. We’ll also show you how to choose the right Incoterms® rule for your transaction, how to apply Incoterms® to your U.S. domestic transactions, as well as which rules are best for global purchasing, international sales, sellers of containerized cargo, or when using a letter of credit. Real world examples and vivid illustrations help to ground this topic for everyone from entry level to even the most seasoned professional. Attend this presentation and you’ll walk away with a greater appreciation and understanding of the crucial role that Incoterms® rules play in transactions for commercial goods.

Jim Trubits

Vice President

Mohawk Global Trade Advisors

Jim Trubits is Vice President for Mohawk Global Trade Advisors, with over 35 years of experience in compliance consulting and supply chain management. He is a regular speaker for international trade groups, including the Buffalo World Trade Association and Ontario Exports. He is endorsed by the National Association of Small Business International Trade Educators (NASBITE) as a Certified Global Business Professional. As an active member of the global business community, he currently serves as an officer of the Buffalo World Trade Association. Jim graduated with a Bachelor of Arts degree from SUNY Buffalo and went on to complete the executive program in supply chain management at the Laurier Institute, as well as the International Air Transport Association’s air cargo training program, passing “with distinction.” Jim is a licensed Customs broker and certified Customs specialist.



9:30 a.m. - 10:45 a.m.

Export Assistance for Technology Entrepreneurs - Best practices and case studies

Until now, clients of the Missouri Small Business and Development Center, who have a new technology, have not received international trade assistance from the SBDC. Tech-entrepreneurs’ and manufacturers’ spin off opportunities were unlinked from the export assistance in order to support commercialization in foreign markets. The MU International Trade Center is closing the gap between export assistance and technology commercialization support. MU-ITC has proven that a joint effort through their specialist results in the business development and economic growth. MU-ITC and SBDC has developed a plan composed of three key points: First, it has resulted in the continued international growth of the clients in new markets, through their continued work with the MU-ITC. Second, it has resulted in the growth of their newly developed technology or service, leading to possible spin offs, through the newly included support of the Tech-commercialization arm. Finally, it resulted in continued economic growth and prosperity for the client. During the NASBITE Conference, a proven solution to the current need for support from both the MU-ITC and Tech-commercialization groups will be presented. Our solution is a three step process that involves providing continued and new expert assistance, continued training, and new networks to the clients. The conference will also include the analysis of case studies that not only illustrate that the gap exists, but also that our solution is proven to work. It will also include an analysis of the continued desire of MU-ITC clients to have access to the resources offered by the SBDC Tech-commercialization.

Sandra Delina Marin Ruiz

Business Development - Int'l Trade Specialist

Missouri SBTDC

Sandra Marin is a Business Development and International Trade Specialist of the University of Missouri Extension. As Certified Global Business Professional she has a solid understanding of complex market trends and ever-changing export laws and regulations. Originally from the Spanish-speaking nation of Colombia, Sandra has a strong background in technology and in international business. These uniquely position Sandra to bridge the gap between Missouri businesses and new export markets. Her current role includes engaging Missouri businesses and future Missouri businesses, providing outstanding educational leadership, establishing programs and herself firmly into the entrepreneurial ecosystem. She has great empathy with business students, faculty and staff as she provides educational programming that directly contributes to the economic viability of Missouri businesses. She is Industrial Engineer, Master in Public Affairs, tech-entrepreneur and has large experience as consultant in technology commercialization. Sandra Marin won the Missouri Chamber of Commerce and Industry Extension Business Award. She was cited for mentoring international students in the International Trade Center Student Internship Program, a collaboration between the BDP’s International Trade Center and the MU Trulaske College of Business to provide students hands-on experience with Missouri companies’ real needs and to provide the companies detailed international market research they can then act on. She was also cited for helping create the Missouri Building Entrepreneurial Capacity Program (MOBEC), a partnership between the Missouri Technology Corporation and Regional Economic Development, Incorporated to identify promising technologies in Missouri and help advance the goals of technology innovators from the idea phase to commercialization.

Pablo Arroyo

Pablo Arroyo is a Business Development and International Trade Specialist with the University of Missouri Extension – Small Business and Technology Development Center Based in Union, Franklin County, Missouri. He is a certified CGBP from NASBITE and CME (Certified Marketing Executive) from SMEI (Sales and Marketing Executives International). He holds an undergraduate degree in Animal Science (Int’l Agriculture and Ag. Economics) from the University of Missouri, and an MBA degree from the University of South Florida-Tampa (Marketing and International Business). Pablo brings 16 years of experience in international trade counseling, involved in export expansion plans in the Caribbean, Latin America and Asia encompassing agribusiness, food, tourism, hospitality, manufacturing and technology industries. Originally from Puerto Rico, Pablo is fluent in Spanish and English. His goal is to position East Central Missouri as a leading exporting region leveraging the resources of the University of Missouri-SBTDC in teaching, research and extension.

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