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Session III
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Session I


9:30 a.m.-10:45 a.m.

Session II


11:00 a.m.-12:15 a.m.

Session III


2:00 p.m.-3:15 p.m.

Session IV


9:30 a.m.-10:45 a.m.

Session V


11:00 a.m.-12:15 a.m.

Session VI


2:00 p.m.-3:15 p.m.



Ballroom A

2:00 p.m.-3:15 p.m.

GrowthWheel: Export Success, Reinvented.

GrowthWheel is a visual toolbox for decision-making in startup and growth companies. It gives entrepreneurs and business owners the knowledge and tools to grow businesses global. Proprietary tools are designed to help businesses at all stages overcome their barriers to growth by getting focused, setting agendas, making decisions and taking action. With the launch of the international trade advanced series, GrowthWheel facilitates export development and is complementary to each of the four NASBITE CGBP domains. GrowthWheel tools, including the 360 screening, frameworks, worksheets, checklists, videos and articles, can be used independently or in conjunction with other materials by both the exporter and the export advisor providing a visual experience that is both flexibility and practical. This presentation will introduce GrowthWheel® with a hands-on demonstration of several of the tools in action. The presenters will review how NASBITE members can bring curriculum to their college or center.

Bronwen Madden


Small Business & Technology Development Center hosted by Missouri State University - West Plains

Bronwen E. Madden serves as the Coordinator of the Small Business and Technology Development Center (SBTDC) hosted by Missouri State University – West Plains. She has over 15 years of international trade and business development experience. Bronwen previously worked as an executive in both non-profit and state organizations managing operations and strategy, directing projects/grants, and implementing service delivery on an international scale. She has taught international trade courses at the university level and has served on numerous state and community-based organizations to advance business development initiatives. Bronwen earned an Executive Master’s degree in International Business from the Boeing Institute of International Business, John Cook School of Business at Saint Louis University and her Bachelor of Arts degree from the University of Missouri – Columbia in Interdisciplinary Studies with an emphasis on International Relations, Economics and Peace Studies; Minor in Spanish. She has been awarded the Certified Global Business Professional (CGBP) designation from NASBITE International and is also a NASBITE CGBP Certified Trainer. She is on the NASBITE International Board of Governors.

David Madie

David Madié is the founder of GrowthWheel International Inc. and the creator and designer of GrowthWheel® – a visual toolbox for business advisors to help entrepreneurs make decisions and take actions. GrowthWheel International is today based in New York, but was launched in 2005 in Copenhagen, where it quickly became Denmark’s leading coaching and consulting company for start-ups. Today GrowthWheel is used by more than 1000+ GrowthWheel® Certified Business Advisors in 23 countries in North America, South America, Europe, Africa and the Middle East, including business advisors, counsellors, incubator managers, venture capitalists, and entrepreneurship educators. David started his first company as a business school student. From this beginning, he went on to build more than ten companies and joint ventures in more than ten different countries in Scandinavia, South Asia, East Africa and North America. David is chairman of the board of several growth companies, including the kids furniture design company Bobles (, and Daintel (, an IT-company developing software technologies for intensive care units. He is a popular monthly columnist in the well-renowned Danish entrepreneurial magazine Ivaerksaetteren (The “Entrepreneur”) and an advisor on entrepreneurship policy to the Danish Ministry of Business and Growth.


Ballroom B

2:00 p.m.-3:15 p.m.

The CGBP Exam - What Are Candidates Saying Post-Exam?

In June 2014, the CGBP Governance Council implemented a Post Exam Candidate Survey that is distributed to all test takers following the close of the exam test window. Attend this session to gain insight into what candidates are saying about their overall experience, their exam preparation efforts, and what they might have done differently to better prepare themselves for success.

Jackie Rasmussen

Business Development Specialist

University of Missouri SBTDC

As a Business Development & International Trade Specialist, Jackie provides assistance to business owners on topics associated with successfully owning, managing and growing a small business. She works with companies to address planning, marketing, management, financing, and international trade issues & opportunities. Jackie completed national accreditation as Certified Global Business Professional (CGBP) in 2012. She currently serves as Chair of the NASBITE International CGBP Governance Council. The Governance Council provides oversight of the CGBP Exam to ensure the integrity and vigor of the credential are maintained. Jackie has been with University of Missouri Extension for the past 23 years. She is a graduate of Oklahoma State University, where she completed both of her degrees - a BS in Marketing & Management, and a Masters in Business Administration.


Ballroom C

2:00 p.m.-3:15 p.m.

How to Get the Most Out of Your Relationship with the USEAC/U.S. Commercial Service

This program will explore a relationship that is critical to the success of trade counselors across the USA - the collaboration between state and federal export assistance offices. The workshop will feature a panel discussion of SBDC and USEAC officers who will elaborate on their keys to an effective tag-team relationship.

Katie Arroyo

International Trade Specialist


Katie Arroyo, CGBP International Trade Specialist with the Florida Small Business Development Center at University of North Florida consults qualified Florida small business exporters to strategically pursue international markets as a growth tactic. Arroyo researches global trade flows, industry trends, and international tariff, compliance factors to connect clients with foreign markets where they are most likely to succeed. Katie also leads the International Trade Certificate Program, Export Basics series, conducts one-on-one consultations, and recently taught the CGBP Global Marketing course at the World Trade Center in Monterrey, Mexico. Previously Arroyo was an International Trade Specialist at the International Trade Center-SBDC Oklahoma while managing Gondwana International LLC, a social venture supporting student-led development projects in Sierra Leone. Before joining the SBDC, Katie worked for a Fortune 500 telecom company to implement bilingual training and manage personnel for its outsource global service center at the Free Trade Zone of the Americas in San Jose, Costa Rica. Katie earned her BA in International Studies and MS in International Studies, International Trade and Development focus. Her international passion began as a high school exchange student in Chile (1996). Katie studied abroad in Iceland (2000), Cuba (2002), Sierra Leone (2010), and managed a global service center in Costa Rica's FTZ of the Americas (2009). She has also traveled to Argentina, Brazil, Canada, Holland, Mexico, New Zealand, Paraguay, Puerto Rico, and St. Thomas.

Kevin Brady

Mr. Brady is the International Trade Specialist for Lee, Collier, Hendry, Glades and Charlotte counties. His focus is consulting companies currently involved with global import/export and clients looking to expand their business internationally. He is a NASBITE International, Certified Global Business Professional and a member of the Academy of International Business. Mr. Brady also serves as faculty advisor for the International Business Association at FGCU. His primary areas of experience and expertise include: ● Global Sales & Marketing Management● International Strategic Planning & Development● Supply Chain Analysis● Import/Export Operations Logistics Planning & Management● Foreign Procurement He has an extensive background with global trade, serving as an International Sales Manager and Director of International Sales for two wholesale companies, over a 14 year period. During that time he developed distribution and partnerships in 40+ foreign markets, while also establishing warehousing, sales, and service facilities. Additionally, he worked for a Fortune-500 global logistics provider and has expertise with ocean/air freight forwarding, customs brokerage, 3rd party logistics/warehousing, import-export compliance, and supply chain management. Mr. Brady is a native of Baton Rouge, LA and has a B.A. degree in Liberal Arts from Southeastern Louisiana University, Hammond, LA and is pursuing a Masters of Public Administration from Florida Gulf Coast University. He resides in Cape Coral, FL with his wife and two sons.

David W. Kohl, MIM, CGBP


David W. Kohl is a U.S. Department of Commerce certified international trade adviser with a mission to identify and realize global opportunities for individuals and organizations. David has specialty expertise in cross-cultural relations and also the East Asia region. David's extensive international network and deep experience working with Fortune 500 companies, top-ranked universities and government agencies around the world provide his clients with a unique set of resources and opportunities that create a distinct advantage in a dynamic and competitive world. David's clients have included The Embassy of the United States of America in Beijing, Nike, Intel, Logitech, Columbia Sportswear, ESCO, security agencies at Portland International Airport, as well as management at the Port of Vancouver, WA.David is a federally appointed member of the District Export Council of Oregon. David sits on the National ASBDC (America’s Small Business Development Centers) Professional Development Committee as International Trade Liaison, as well as serving as International Trade Liaison for the State of Oregon’s SBDC International Trade Center and the OSBDC Network. David is a NASBITE Certified Global Business professional (CGBP) and Certified CGBP trainer.David has served two terms as President of the Northwest China Council, remains on the Executive Committee, and additionally, sits on the Citizen’s Advisory Board for the Confucius Institute at Portland State University. David also teaches as an adjunct professor in the MBA program at the University of Portland and has led numerous student trips to East Asia.David holds a BA in Business Administration from the University of Oregon, a Master of International Management (MIM) from Portland State University and has also earned diplomas from Beijing Language and Culture University as well as the University of International Business and Economics in Beijing, China.

Nate Ward, MA, MBA, CGBP

Cleveland State University SBDC International Programs

Nate Ward serves as Director of the International Programs at the SBDC at Cleveland State University. Nate has over ten years of experience in international sales, logistics, marketing, pricing, research, and product development. Nate has industry experience working in home consumer products, health products, food service, pet foods and retail. He has worked for small and mid-sized manufacturers dealing with importer/distributors in dozens of countries around the world.


Ballroom D

2:00 p.m.-3:15 p.m.

ITAR- International Traffic In Arms Regulations

This class is ideal for beginners and those new to ITAR-International Traffic in Arms Regulations. It is also a refresher course for who have already had some formal training in ITAR. This program will help you understand what ITAR is and how it may govern your defense related exports. We will go through an overview of ITAR, starting with what products can be subject to ITAR through the application and registration process. We’ll then finish up with licensing and other areas of control. At the end of the program you will have an understanding of what is required and where to go for assistance. Most companies don’t realize that if they are a domestic manufacturer or broker, not just an exporter, of any items on the USML- US munitions list, then you are required to register and pay a fee annually to the State department. This is not just for exporters; this is for US domestic companies who may never exporter, but still produce or broker items on the USML. If your company is involved with military and defense articles and services listed on the USML or you’re unsure if they are, you don’t want to miss this program.

Mike Allocca



Allocca Enterprises conducts hundreds of on-site, web based and public training seminars annually across the United States and the globe. He works on a daily basis with importers and exporters conducting compliance audits, HTS & NAFTA classifications, ITAR training and registration and implementing written export & import procedures. He is a NASBITE Certified Global Business Professional (CGBP) and a NASBITE Certified Trainer. He was a freight forwarder for 10 years in Albany, NY. He has sat on the board of directors of the Global Business Network in Albany, NY for 2 years. He has been appointed to the District Export Council (DEC) in Columbia, SC for a 4-year term. He won the 2008 Trade Partner of the Year from the Tech Valley Global Business Network. He has been voted onto the National District Export Council for a 2nd term through the Department of Commerce to help assist U.S. exporters. He also won the 2015 Presidential Award for Export Services.



2:00 p.m.-3:15 p.m.

10 Smart Shortcuts to Exporting--How to Help Your Clients Enter Markets Faster

This session will summarize in a practical, informal manner some basic international trade documents and forms to expedite exporting for our small business clients. Most of these are original ideas or modified from existing texts that I developed to help guide our clients and to save time leading to their first export sale. We begin with a simple screening tool designed to identify additional companies with export potential, which may be helpful to new export trade consultants. Other key documents are sample policies, payment policies, a distributor application and draft agreement, more than 10 in total. I explain the rationale for developing these documents and how I have used them with various clients. I encourage consultants to customize and modify these documents based on their own experience, preferences and client base. The seminar is a revision of my 2014 NASBITE presentation. Attendees will receive copies of all documents discussed.

Martin Brill

Program Manager, International Trade

Kutztown University SBDC

Martin has worked in the Kutztown University SBDC for over 19 years as an international trade consultant in Harrisburg, PA. He focuses on risk mitigation, logistics, export financing and strategic & market plans. Since mid-2015, Martin also manages the network of international trade consultants for the Pennsylvania state SBDC network. In addition, he does general business consulting in South-central PA. Previously Martin exported food products, chemicals and equipment for Sysco Corporation and worked in trade finance for Maryland National Bank and The First National Bank of Chicago. He has a MA from the School of Oriental and African Studies, London University and a BSFS from Georgetown University. He speaks French and Hebrew.

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