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Breakout Sessions II-A
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Bringing Website Management, eCommerce and Social Media into the International Business Classroom

Business graduates without technical training are increasingly being called upon by employers to become engaged in various aspects of website design, website management, social media and ecommerce strategies. This workshop will look at classroom strategies for introducing important technical concepts and ecommerce tools to international business students. This is aimed at giving them practical skills that will be particularly valuable for small to medium sized businesses that are involved in exporting. Key website design principals will be discussed, along with outsourcing strategies and the development of a customized website database and support administration tools. Basic ecommerce functionality will also be discussed as well as social media strategies that are used for website traffic generation.

Leroy Lowe

Faculty, International Business, Nova Scotia Community College

II-B

How to Accellerate the Export Sales Process--7 Tools for US Companies

I will present in outline form a discussion of the 7 documents (below) that I have developed as a package to help current and new exporters prepare more thoroughly to evaluate and engage with overseas distributors. The documents follow a logical flow and can be customized to the industry and sophistication of the US exporter once the basic framework is understood and applied. The objective of this presentation is to help beginning & advanced international trade service providers assist US exporters prepare in advance and relatively quickly (and painlessly) to export or enter new markets by using these documents as needed for specific markets and distributors.

Martin Brill

Program Manager, International Trade, Kutztown University SBDC

II-C

SBDCGlobal.com - Connecting Small Business to the World

Learn about the international business opportunities that SBDCGlobal.com has to offer. SBDCGlobal.com is a free, multicultural, web-based trade platform that links the advisors and small business clients of the Small Business Development Center (SBDC) networks in the United States, Mexico, El Salvador, Belize, and Tunisia with trade opportunities, business information and integrated assistance from SBDC advisors. The website provides small business clients working with an SBDC with prequalified trade leads coupled with the assistance of local SBDC advisors so that they can increase their global competitiveness, expand sales, and create jobs. SBDCGlobal.com also provides users with cutting-edge resources regarding international trade marketing, finance and logistics. Come learn how the features of SBDCGlobal.com can provide value to you.

Carla Gonzalez

SBDCGlobal.com Site Specialist, The University of Texas at San Antonio - International Trade Center

Berenice Carmona

Senior International Business Consultant, The University of Texas at San Antonio - International Trade Center

II-D

Export-U2.com: A completely revamped export training website

We are pleased to present, for the first time, a completely reworked free online training resource for trade educators. We will demonstrate how this site can be incorporated in and complementary to trade education programs.

Robert Erwin

Senior International Trade Consultant, University of Georgia SBDC-ITC

Dimitris Kloussiadis

Senior International Trade Consultant, University of Georgia SBDC-ITC

II-E

How High is Your Fence? Assessing your clients in developing customized international business counseling.

The session is designed to support the CGBP counselor to understand the idiosyncrasies of SMEs (and their management) to assist in developing customized international counseling. With the growing importance of participating in today's global economy for SMEs, the CGBP counselor, whether engaged with a government institution or private firm, needs to provide guidance that fits within the comfort zone of the client. This session will offer an outline of steps to better comprehend the SME; gauging resources, internal capabilities and risk aversion to support international expansion strategies. "How High is Your Fence?" is a play on words to understand the barriers each company must overcome in developing their business globally.

Alex Viva

International Business Development Counselor, North Carolina SBTDC

II-F

The Ohio Export Internship Program: A Public, Private and Academic Partnership

Join Tim Sword as he enthusiastically shares his experiences and insights about the Ohio Export Internship Program, this year’s NASBITE Program Excellence Award winner. This dynamic initiative is a partnership between the State of Ohio’s Development Services Agency and Fisher College of Business CIBER at the Ohio State University.
With the primary goal of job creation through workforce development, the Ohio Export Internship Program identifies highly motivated undergraduate students from across the state and trains them through an interactive semester-long course prior to being matched with a competitively selected Ohio company. In the past two years, this program has partnered with nearly 30 companies and created over $7 million in sales. It offers students unique professional development opportunities that afford them real responsibilities and the chance to make a measurable impact within a company. Find out how the export assistance network has supported this program’s efforts, including contributions from U.S. Commerce, U.S. Small Business Administration, U.S. Department of Agriculture, International Trade Assistance Centers, partner universities, private firms, and local development organizations.

Tim Sword

Global Agriculture Program Manager, Development Services Agency

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Calendar

9/30/2016 » 10/1/2016
Board of Governors Meeting

10/3/2016 » 11/7/2016
CGBP Online Exam Prep

10/21/2016 » 10/22/2016
CGBP Training

10/25/2016
NASBITE Webinar: International Marketing

11/1/2016 » 11/4/2016
2016 IATTO Annual Forum

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