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NASBITE International Student Case Competition
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The 2015-2016 NASBITE International Student Case Competition is open to all colleges and universities that have an academic business program at the undergraduate level. The NASBITE International Case Competition is a yearlong event that brings together top marketing students to work on an international marketing challenge submitted by a sponsoring organization. The case sponsor, Cleveland Whiskey, will provide a detailed international marketing problem for which it is looking to gain the perspective of top business students who will compete by developing a marketing strategy in an internationally recognized competition. The top three teams will be invited to present their case analysis at the 29th annual NASBITE International conference in Newport, RI. Finalists will be awarded a full conference registration and a $1200 team travel stipend. Representatives from the sponsoring organization will act as the final judge and select the winning submission.


The Purpose of the Case Competition

1) To provide college students the opportunity to work together on a problem that typifies a real, working international marketing situation
2) To provide the case competition sponsor direct contact with the very best marketing students with possible real world solutions to their international marketing problem.
3) To provide a solid foundation for student involvement and participation within NASBITE International.

About the Company

Cleveland Whiskey is a small manufacturer operating in Cleveland, OH. Since 2005, spirits servings within the USA have risen at an average rate of 1% per year, and it has even been overtaking the consumption of beer (Menashe).

Between 2013 and 2014, bourbon sales in particular, as a whole, increased 5 percent (Sheets). Because of this recent success and growth in demand over the past decade, American bourbon distillers are seemingly beginning to run out of products and varieties. This is because whiskey is a type of alcohol that generally sits idle in barrels, gaining flavor, between 9-12 years. This traditionalist ideal and subsequent dilemma is exactly what Cleveland Whiskey hopes to profit from.

Instead of having its product marinate over the span of a decade, Cleveland Whiskey is capable of creating their product in a matter of 24 hours. Not only can the company make its current products within that time frame, but new flavors can also be concocted as well. Cleveland Whiskey’s unique distillation process and production rate puts the firm in its own niche within the industry.

 

At this time, the company is looking to expand globally, focusing on the Asian market, specifically Singapore. Students will be asked to develop their case analysis around this market entry concern. More detailed descriptions will be provided with the case disbursement. 



 

Why Participate?

  • Opportunity to attend and network with the attendees at the 29th Annual NASBITE International Conference
  • Travel Grants of $1,200 for three finalist teams
  • International recognition for the winning team within NASBITE publication(s) including world class educational educations and professional organizations
  • Opportunity to provide real business solutions surrounding an existing problem for an international client company.


Who is Eligible?

The 2015-2016 NASBITE International Student Case Competition is open to all colleges and universities that have an academic business program at the undergraduate level. Teams must consist of a minimum of three students and a maximum of five students; only three will be permitted to present if chosen as a finalist. Team members must be undergraduate college students pursuing a business degree. All work must be submitted in English. A complete set of rules will be mailed to all participants. Please be advised that only one team per institution may submit an Intent to Participate form.

 

Key Dates

October 1, 2015

Intent to Participate form due

October 5, 2015

Full case available for distribution to pre-registered teams

December 7, 2015

Written case along with entry form due

February 16, 2016

Final teams notified

April 7, 2016

In-person presentation of finalist team cases; winners awarded on April 8th in Newport, RI


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